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Shinka = 真価 / Vision
<2025> (2 minutes 28 seconds)
A branding movie to prove "真価" of Cataler.
真価 = Strength / Progress / Spirit
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- Corporate Philosophy
Corporate Philosophy
Cataler provides advanced technologies and products that harmonize people and the environment. We practice open and fair business activities and aim to be a company that is trusted by the local community. Here we introduce Cataler's Management Philosophy and VISION.
Shinka = 真価 / Vision
Management Philosophy
Cataler's Management Philosophy stipulates not only compliance with corporate ethics, but also contribution to society.
- 1.We will comply with domestic and foreign laws and their spirit, and practice open and fair corporate activities.
- 2.We will contribute to customer satisfaction and the creation of a prosperous society by providing advanced technologies and products aimed at better harmony between people and the environment.
- 3.Based on mutual trust between labor and management, we will foster a corporate culture in which employees can maximize the abilities and challenge new possibilities every day.
- 4.We will contribute to the development of the region, and aim to be a company that is loved and trusted by local people.
GLOBAL VISION2035
- The future vision of the Cataler Group Contributing to the growth and development of a circular society through our technologies and products.
- What we want to be In this new VISION, Cataler's strength has been redefined as "freely controlling chemical reactions with catalyst technology," and our desired state for 2035 is "contributing to the growth and development of a circular society through our technologies and products" and "being trusted by customers and becoming an indispensable part of society."
- How to achieve the vision We will evolve into an organization that proactively and boldly makes changes, and based on "strengthening our management foundation," we have set a direction to work on "technology to solve resource and energy issues" as our new business domain, in addition to our existing "exhaust gas purification" and "hydrogen (FC)" businesses.
Three business strategies to realize the vision
Up until now, Cataler has been working to neutralize toxic component with its strength of "controlling chemical reactions with catalyst technology." From now on, we will take it a step further and create a chemical reaction loop that enables resource recovery and utilization, and advance our three businesses.
Exhaust gas purification business
We will pursue our core competences and added value, and boldly address the expanding demand in emerging countries.
Areas of ContributionAir pollution purification
Exhaust gas purification catalyst
(Gasoline engine catalysts, diesel engine catalysts, motorcycle catalysts, multi-purpose engine catalysts, and other metal catalysts)
Hydrogen (FC) business
We will continue to evolve our development and manufacturing, and take on the challenge of expanding our business domain.
Areas of ContributionRealizing a hydrogen-based society
Battery materials for next generation vehicles
(Electrocatalysts for fuel cell electric vehicles, and carbon materials for batteries for electric vehicles)
Technologies to solve resource and energy issues
We will contribute to a circular society by making effective use of resources, and will realize our third business.
Areas of ContributionRealization of a circular society, and realization of a decarbonized society
Providing solutions that apply catalyst technology to solve resource and energy issues
Cataler's direction towards 2035
Cataler will work with our stakeholders to realize "GLOBAL VISION2035" by refining our sensitivity to social issues and customer needs, and taking on the challenge of business transformation.
Challenge for transformation
Message from President Masashi Ishida
In order to contribute to the creation of a prosperous society that is friendly to people and the environment, Cataler has grown over the past 50 years by pursuing technological development of exhaust gas purification catalysts with dreams and passion. We will continue to evolve toward the realization of a circular society by applying the catalyst technology we have cultivated.
