CASE

① Connected (connected /always connected to the Interne)
② Autonomous/Automated
③ Shared
④ Electric
The term was coined by combining the initial letters of each word.
It was first used in the medium- to long-term strategy presented by then Daimler (now Mercedes-Benz) CEO Dieter Zetsche at the 2016 Paris Motor Show. This keyword symbolizes the trends in the automotive industry, which is undergoing an era of change, and suggests the importance of mobility services involving different industries as well as changes in the hardware aspects of automobiles.

• ① Connected
• ② Autonomous
• ③ Shared & Services
• ④ Electric

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