Growth

Cataler used new technologies to solve a series of problems and grew its business, such as the Pd-only 3-way catalyst that used only palladium (Pd), which was inexpensive at the time, and the world's first NOx occlusion reduction catalyst. In 1996, the Cataler Group's first overseas production base, Cataler Thailand (CTC), was established. In 1998, the company name was changed to Cataler Corporation with the meaning of "People who make catalysts".

Development history1990s

Company developments

1999
- October
  
  Acquired ISO14001 certification
- November
  
  Production of metal catalysts for large motorcycles of Kawasaki Heavy Industries begins
* ISO14001 certification is acquired by Cataler (Japan), CATALER (THAILAND) CO., LTD, CATALER SOUTH AFRICA (PTY.) LTD, CATALER NORTH AMERICA CORPORATION, Cataler (Wuxi) Automotive Environment Technology Co., Ltd., and PT. CATALER INDONESIA (as of 2022).
1998
- May
  
  Establishment of management philosophy
- June
  
  Company name changed to "Cataler Corporation"
- July
  
  Catalyst shipments exceed 400,000 units / month
- December
  
  Detroit office established
- December
  
  Acquired ISO9001 certification
* ISO9001 is applicable only to Cataler (Japan), CATALER (THAILAND) CO., LTD (as of 2002)

New company emblem

* For the company emblem / logo, the C of CATALER is designed in the style of a "Moebius ring", and has the meaning of "Challenge", "Create", and "Clean".
1997
- April
  
  Started production of diesel catalysts for domestic use
- May
  
  Held a celebration event to commemorate the 30th anniversary of our foundation
- May
  
  Announced antibacterial material (practical use at Toyota Daihatsu)
- June
  
  Cataler Thailand (CTC) begins production of motorcycle catalysts
- September
  
  Acquired QS9000 certification
- October
  
  Cataler Thailand (CTC) begins production of automobile catalysts
- November
  
  Development and production of photocatalysts started
30th Anniversary Summer Festival

30th Anniversary Tree Planting

Acquired QS9000 certification
1996
- March
  
  Headquarters Welfare Building completed
- April
  
  Total production of monolith catalysts reaches 35 million mark
- July
  
  Started production of front Pd (palladium) catalyst
- August
  
  Established CATALER (THAILAND) CO., LTD (Cataler Thailand / Abbreviation: CTC)
CATALER (THAILAND) CO., LTD Cornerstone Ceremony
1995
- February
  
  Technology announcement of "Pd-only 3-way catalyst" at SAE (American Society of Automotive Engineers)
- February
  
  Started mass production of aluminium honeycomb carriers
- June
  
  Started direct transaction of automotive catalysts with GM (General Motors Company) --Delphi Corporation
- October
  
  Fukuroi factory closed
- December
  
  Acquired laboratory certification based on ISO Guide 25
1994
- March
  
  Established child education fund loan system
- July
  
  Started production of NOx (nitrogen oxide) storage reduction type 3-way catalyst
- July
  
  Started production of precious metal-containing slurry catalysts for automobiles
- September
  
  Total production of monolith catalysts reaches 30 million mark
NOx storage reduction type 3-way catalyst

With the tightening of regulations on CO₂ (carbon dioxide) and NOx (nitrogen oxides) in various countries, we focused on the fact that NOx can be stored. Based on this, we worked on the development of technology to optimize the arrangement of substances with NOx storage function, and precious metals with catalytic function. This enabled "NOx storage" and "optimization reduction function of stored NOx", and succeeded in achieving both improved fuel efficiency and NOx purification. This technology was highly acclaimed, and won numerous awards, including the Toyota Motor Corporation Technology & Development Award.

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Precious metal-containing slurry catalyst
1993
- May
  
  Headquarters Research Office Building completed
- May
  
  Started delivery of motorcycle catalysts
- May
  
  Started delivery of oxidation catalysts for diesel vehicles
- August
  
  Started production and sales of catalyst for deodorizing refrigerators
- August
  
  Started production and sales of low-concentration ozone decomposition catalyst for copiers
- December
  
  Started production of Pd (palladium)-only 3-way catalyst
Headquarters Research Office Building

Deodorizing catalyst for refrigerators

Low-concentration ozonolysis catalyst for copiers
1992
- February
  
  Acquired qualification for delivery of activated carbon for water supply from the Tokyo Metropolitan Waterworks Bureau
- April
  
  Started sales of catalysts for oil fan heaters
- April
  
  Established half-day annual leave system, nursing care leave and childcare leave system
- April
  
  Started production of catalysts for high concentration ozone decomposition
- August
  
  Holding of the 1st Summer Festival (25th Anniversary Event)
- September
  
  Started production of metal substrate for automobiles
- November
  
  Total production of monolith catalysts reaches 25 million mark
Metal substrate production line

Metal substrate for 4-wheel vehicles

25th Anniversary Summer Festival
1991
- April
  
  Establishment of continuous annual paid leave acquisition system
- May
  
  The catalyst division became independent from TABC (Toyota Auto Body California) in the US, and CCP (Catalytic Component Products, Inc.) was established.
- September
  
  The Vehicle Evaluation Test Room started operation
- October
  
  Started in-house production of catalytic converters
Various in-house converters

Catalytic converter design

Converter during welding

Endurance test of catalytic converter

Left and right simultaneous welding by two robots
1990
- February
  
  Started sales of impregnated carbon for acetaldehyde adsorption
- December
  
  Total production of monolith catalysts reaches 20 million mark
Fluidized furnace (left) and vertical activation furnace (right)